Posted on Feb 17, 2011

Do you want to get more visitors to your website without having to pay for advertising? If so, you have come to the right place. I am going to spend a few minutes talking about natural search engine optimization then let you know how you can learn more.

To understand natural search engine optimization, you first need to understand how a search engine determines what pages show up after somebody does a search. The process varies from search engine to search engine and we will never know exactly how the rankings algorithms work because they are top secret, but there are a couple basic concepts that are certainly used as a major part of every search engine ranking equation.

The two key concepts you need to know are on-page ranking factors and off-page ranking factors. On-page ranking factors are what is physically on your site. These are things you have complete control over. Off-page ranking factors are things that happen off of your site. You have absolute control over the on-page factors, but cannot control everything that happens off your page. As you might guess, the off-page factors are a bigger factor than the on-page. It only makes sense because the search engines don’t want you to have control of everything that goes into the rankings.

On Page Factors for Natural Search Engine Optimization

What you do on your site is important to telling the search engines what your page is all about. The title of your page is one of the biggest things a search engine looks at to decide what a page is about. The search engines also look at the words you use on the page as well as the words you use when you link out of your site. You should use the keyword you want to get ranked for in title of your page, several times throughout the page, and at least once in the anchor text you use to link off of your page. If you are using header tags on your page, make sure to use the keyword once in a header too (if your not using headers, don’t worry about it, there is a lot of question about whether this really helps so if you don’t have it it isn’t a big deal).

If you do the things I just mentioned, the search engines will know exactly what your page is all about. This is the first step to ranking well. If there is very low competition for the term you are trying to rank for, this may be enough to rank well. If there is more competition, you will need to look at the off page factors to improve your rankings.

Off Page Factors for Natural Search Engine Optimization

The off page factors are what happens off your site and tells the search engines what the rest of the web thinks of your site. The main off page factors are links to your page and the anchor text (words) used to link to your page. Each one of these is like a vote for your page. If you do a good job of telling the search engines what your page is about with on page seo and back that up with some good off page seo to show the search engines that other websites thing you have a good page, you should be able to get your pages to rank well in the search engine results.

If you would like some help improving your search engine rankings and getting more traffic to your website, check out our online marketing and social media optimization packages. We can help you drive traffic to your website and get more paying customers.

P.S. If you work with us, we will not work with your competitors. We work exclusively with one and only one client in any given local market. Consider hiring us before your competition does.

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