How Google Works
I have covered the basics of how search engines rank pages in another article, but came across a visual aid that I wanted to share. It was created by PPC Blog and gives a nice visual representation of how Google works. Some of the information is speculation because nobody knows for sure the inner workings of Big G, but I think it is pretty close. If you are having a hard time seeing the details, you can just click on the image and it will take you to the original article which shows everything larger. Please note: the image is shared with permission. Infographic by the Pay Per Click...
Read MoreNatural Search Engine Optimization
Do you want to get more visitors to your website without having to pay for advertising? If so, you have come to the right place. I am going to spend a few minutes talking about natural search engine optimization then let you know how you can learn more. To understand natural search engine optimization, you first need to understand how a search engine determines what pages show up after somebody does a search. The process varies from search engine to search engine and we will never know exactly how the rankings algorithms work because they are top secret, but there are a couple basic...
Read MoreHow Search Engines Rank Pages
The first thing you need to understand when working on improving search engine rankings is how search engines rank pages. Before we go any further, it is important to understand that each search engine does it differently and nobody knows exactly how pages are ranked at any search engine other than the engineers at the search engines. The good news is that there are some things that are universally accepted as being important. There are three things that most people agree are important. I am going to discuss each of them below. Search engines rank pages not sites. Sites can contribute...
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