Some Useful Local Search Statistics | EZlocal Blog

Really interesting information about local searches.  I would have spent all day gathering this data so it was really nice to find that somebody had already put it together.  The data is from early 2011 so the numbers are probably even bigger now.

 

  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • 97% of Internet users in the U.S. gather shopping information online, and of those consumers
  • 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
  • New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.
  • 70% of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group
  • 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
  • 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
  • The Kelsey Group reports that 74 percent of Internet users perform local searches.
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    Check out the full article at: Some Useful Local Search Statistics | EZlocal Blog

    How To Implement Rel=Author

    With the implementation of Google Plus, webmasters and authors have been presented with a great way to link all of the content they create together.  The first step is to create a Google Plus profile.  You then have to link the author page on your website to your Google Plus profile.  The last step is to link the content on your website to the author page on your website.

    When I was researching how to implement the rel=author concept, I found a great article showing how it can be done.  To get more details, click on the link below.

    How To Implement Rel=Author

    Thanks for visiting.  I hope this was helpful for you.

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    Dan Kennedy Copywriting – Create Hyper-Responsive Marketing WITHOUT Hype. | Andy Jenkins Blog | Irreverence Rebellion and interweb marketing

    Andy Jenkins has posted another good post on writing compelling copy that gets people to take action and hopefully buy your stuff.  He is going over some key concepts taught by marketing guru Dan Kennedy.  At the end he refers to the Game Changer DNA launch.  If you are interested in the Game Changer Launch, make sure to check out our Game Changer DNA Bonus offer. 

    Thanks for visiting us.  Make sure to check out the information on Andy’s blog.  I think it will help you make more money online.

    This amazing secret is guaranteed to literally skyrocket your efforts and explode your profits by using extraordinary techniques to create tremendous results and build an awesome bottom line for your business – while creating a massive bank account.

    Dan Kennedy Copywriting – Create Hyper-Responsive Marketing WITHOUT Hype. | Andy Jenkins Blog | Irreverence Rebellion and interweb marketing

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    Are social media jobs here to stay? – Fortune Management

    Social media jobs are getting bigger all the time.  They are the way of the future (and really for the present) for all online marketing.  I came across a really good informational article and wanted to share that with everybody.

     

    With billions of dollars on offer for fledgling social media companies and even the biggest corporations refining their approach to the Tweet, the budding social media industry seems like a goldmine for young and tech-savvy jobseekers.

    The demand for social media jobs has exploded, even as overall unemployment hovers around 10%. A recent study published by SocialMediaInfluence.com showed that 59 of the Fortune 100 companies have at least one employee who works full time in social media, and that job postings directly related to social media have soared 600% in the last five years.

    Are social media jobs here to stay? – Fortune Management

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    Internet Marketing Facts

    Another really good article on internet marketing facts.  This one is focused on how successful internet marketers are.

     

    a survey asking some questions related to internet marketing / make money online. The survey managed to get 166 respondents,

    Internet Marketing Facts

    Facts and Statistics on Internet Marketing, SEO, and Pay Per Click | Netwirks

    I often wonder about some of the statistics that people throw around about online marketing.  My wonderful wife came across an article that goes over a lot of them.  I found it very useful and wanted to share it.

     

    While digging around on the internet, I stumbled across some very interesting facts and statistics (About Internet Marketing, SEO, and Pay Per Click) that I would like to share. I hope this information sheds some light on any non-believers out there. Enjoy and stay tuned…

    Facts and Statistics on Internet Marketing, SEO, and Pay Per Click | Netwirks

    Speed Reading Secrets – read a book in 30 minutes to two hours with full comprehension! :: Mike Koenigs – Video Marketing, Author, Speaker, Serial Entrepreneur and Technology Evangelist

    Mike Koenigs teaches speed reading.  I haven’t finished the program yet – I still read pretty slowly . . . lol.  Seriously, though, learning to read faster can only help you in your business and every day life.  This program is absolutely free so you can’t possibly get a better price.  In the video, you don’t have to read to learn how to read faster.

    Check it out today!

    In this video, you’ll learn how I can read an entire book in 30 minutes to two hours with FULL COMPREHENSION.

    You’ll learn an easy 5-step process that you can use to get immediate results.

    Speed Reading Secrets – read a book in 30 minutes to two hours with full comprehension! :: Mike Koenigs – Video Marketing, Author, Speaker, Serial Entrepreneur and Technology Evangelist

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    Official Google Blog: Finding more high-quality sites in search

    Straight from the horse’s mouth as they say, Google is trying to penalize low quality sites in their search engine results pages (serp).  This is good news for sites that actually publish valuable content.  I, for one, am encouraged that Google is continuing to strive to give searches useful results whenever they type in a search query.

    Way to go Google, keep up the good work!

     

    Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

    Official Google Blog: Finding more high-quality sites in search

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    Maximize Conversions with These Landing Page Tips : Andy Jenkins Blog | Irreverence Rebellion and interweb marketing

    Converting website visitors into customers is the number one goal (or should be) of every website owner.  There are a lot of people selling products and offering advice on this subject, but there are only a few people that I can say I listen to.  One of those people is Andy Jenkins.  He is the founder of the original StomperNet which was the number one place of learning in the internet marketing world for several years.  Their students gladly paid $800 a month to learn what Andy and his partners had to teach.  Even though StomerNet is no longer what it once was, Andy still has a lot of good things to say including this article on maximizing landing page conversions.  I gladly recommend it to anybody who wants to learn more.

     

    Michael Jordan once talked about what drives him to perform the way he did on the basketball court night in and night out.

    He said that he performed for two sets of people in particular: the people seeing him for the first time and the people seeing him for the last time.

    If only all Internet marketers thought the same way about their work and their target audience, we’d hear a lot more success stories about people making good money off of the Interwebs.

    Maximize Conversions with These Landing Page Tips : Andy Jenkins Blog | Irreverence Rebellion and interweb marketing

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    Search Engine Optimization to Lure Readers – NYTimes.com

    Getting visitors to a website is the primary goal of anybody who wants to share a message or generate revenue.  News sites like Huffington Post are no different.  This article appears to go back and forth on whether creating content for the purpose of getting Google rankings is evil, necessary, or just smart business.

     

    Either way, check it out and see what some of the biggest, most visited websites in the world are doing to generate more visitors and, presumably, more revenue.

     

    Models like these could pave the route toward profitable journalism in a postprint world, some analysts say — or, others worry, drive online media to publish low-quality articles that are written to appeal to search engines instead of people.

    S.E.O. is “absolutely essential,” said Rich Skrenta, chief executive of the search engine Blekko. Still, he said, it can turn into a “heroin drip” for publishers: “They had this really good content at the beginning, but they realize the more S.E.O. they do, the more money they make, and the pressure really pushes down the quality on their sites.”

    There is a whole industry of search engine optimization and social media experts, and many of them have found jobs at Web publishers. Their standard strategies include things like filling articles with keywords that people might search for, writing teaser headlines that people cannot help but click on and including copious links to other stories on the same site.

    Search Engine Optimization to Lure Readers – NYTimes.com

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