Money Tree Marketing

Archive for November, 2011

Really interesting information about local searches.  I would have spent all day gathering this data so it was really nice to find that somebody had already put it together.  The data is from early 2011 so the numbers are probably even bigger now.

73% of activity online is in one way or another “related to local content” (Google 5/07)

97% of Internet users in the U.S. gather shopping information online, and of those consumers

51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)

New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.

70% of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group

43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks

54% of search users have substituted Internet/search for the phone book. Source: comScore Networks

The Kelsey Group reports that 74 percent of Internet users perform local searches.

Check out the full article at: Some Useful Local Search Statistics | EZlocal Blog